hariommotla01@gmail.com

What is PPC? (0:45 – 2:00)“Alright, so what exactly is PPC?PPC stands for Pay-Per-Click, and it’s a model of digital advertising where you only pay when someone clicks on your ad. Pretty simple, right? The most common platforms are Google Ads and social media platforms like Facebook, Instagram, LinkedIn, and even TikTok. But the king of PPC is definitely Google. Those ads you see at the top of your Google search results? Yep, that’s PPC in action. What makes PPC powerful is how targeted it can be. You’re not just throwing an ad out there and hoping for the best — you’re showing it to people who are actively searching for something specific.” 🔍 How Does PPC Work? (2:00 – 4:00)“Let’s break down how PPC works using Google Ads as an example. Keyword Targeting – You choose keywords that your potential customers might type into Google. For example, if you sell custom sneakers, your keywords might be “custom Nike shoes” or “personalized sneakers.” Ad Auction – When someone types in a search term, Google runs an instant auction between advertisers who want their ad to show for that keyword. Ad Rank – Winning the auction isn’t just about who bids the most. Google also looks at Quality Score — which is based on how relevant your ad is, the landing page experience, and expected click-through rate. Cost – You only pay when someone clicks your ad. The cost per click (CPC) depends on competition and quality score. So yes, even a smaller budget can compete with big players if your ad and landing page are on point.” 🧩 Types of PPC Ads (4:00 – 5:30)“There are different kinds of PPC ads, and knowing the right format can make a big difference. Search Ads – These are text-based and appear on search engines like Google or Bing. Display Ads – These are image or video ads that show up on websites within the Google Display Network. Shopping Ads – You’ve seen these if you’ve searched for a product and a bunch of images with prices popped up. These are perfect for eCommerce. Social Media Ads – Facebook, Instagram, LinkedIn, and even Twitter or TikTok offer PPC-style advertising. You can target users by interest, behavior, job title, age, you name it. Remarketing Ads – These target people who’ve already visited your site but didn’t convert. It’s like a friendly reminder, “Hey, don’t forget this!”” 📈 Setting Up a Campaign (5:30 – 7:30)“Alright, now let’s walk through setting up a basic campaign. Set your goal – Do you want leads, sales, website traffic, or brand awareness? Choose your platform – Google is great for intent. Social media is great for discovery and engagement. Select your audience – Use targeting tools to choose age, location, interests, or search intent. Choose keywords or audience triggers – For Google, this means picking keywords. For Facebook or Instagram, it might mean choosing behaviors or interests. Write killer ad copy – Highlight benefits, add a strong CTA (call to action), and make it relevant. Set your budget – Start small, test, and scale based on what’s working. Track everything – Use Google Analytics, conversion tracking, and A/B tests to keep improving.” 📊 Metrics That Matter (7:30 – 9:00)“Clicks are great, but clicks alone don’t pay the bills, right? Let’s talk about the key metrics you should be watching: CTR (Click Through Rate) – Tells you how many people clicked your ad vs. how many saw it. CPC (Cost Per Click) – How much each click is costing you. Conversion Rate – How many of those clicks actually turn into sales or leads. Quality Score – Google’s rating of your ad relevance. ROAS (Return on Ad Spend) – This one is big. Are you actually making more money than you’re spending? Keep your eye on conversions, not just traffic. That’s where the money is.” 💡 Pro Tips for Better PPC Results (9:00 – 10:45)“I’ve got a few insider tips that can seriously level up your PPC game: Use negative keywords – These prevent your ad from showing up for irrelevant searches. Saves money! A/B test your ads – Always run at least two variations. See what message resonates. Optimize landing pages – Your ad can be 🔥, but if your landing page sucks, people won’t convert. Use ad extensions – Like call buttons, sitelinks, or reviews. They boost CTR. Start with a small budget – Gather data, learn what works, and then scale. Track phone calls – Especially if you’re a service-based business. Use call tracking numbers to measure impact. And remember: PPC isn’t a set-it-and-forget-it game. You’ve gotta monitor it, tweak it, and grow with it.” 📦 Wrap-Up (10:45 – 12:00)“Alright, that’s a wrap on today’s intro to PPC! Hopefully, this helped demystify pay-per-click advertising and gave you some solid starting points. Whether you’re running your own ads or working with an agency, knowing how PPC works can save you a lot of money and make your campaigns way more effective. If you found this helpful, give it a thumbs up, hit that subscribe button, and drop a comment if you want a deeper dive into specific platforms like Google Ads or Facebook Ads. I’ve got a bunch of walkthroughs coming up, so stay tuned! And hey — have you run a PPC campaign before? Did it work? Or flop? Let me know in the comments. Let’s talk strategy! Catch you in the next one!”

What is SEO? SEO stands for Search Engine Optimization. It’s the process of improving your website so that it ranks higher in search engine results pages (SERPs). The goal? To attract more visitors by showing up when users search for keywords related to your content, products, or services. Search engines like Google use algorithms to determine which pages are most relevant and useful for a particular search. SEO helps make your site easier to understand—for both users and search engines. Why SEO Matters Imagine you own a coffee shop, and someone nearby Googles “best coffee near me.” If your website isn’t optimized, you’re probably not showing up in those results—your competitors are. With good SEO, you can: Increase organic traffic Build credibility and trust Improve user experience Get higher conversion rates Save money on ads in the long run The Three Pillars of SEO SEO is typically broken down into three main categories: 1. On-Page SEO This focuses on the content on your site—how relevant and well-optimized it is. Keywords: Use the right keywords in your content, titles, and meta tags. Content quality: Your content should be helpful, original, and engaging. Internal linking: Link to other relevant pages or posts on your site. URL structure: Keep your URLs short, clean, and keyword-rich. Meta tags: Craft strong meta titles and descriptions to improve click-through rates. 2. Off-Page SEO This involves activities outside of your website that influence your rankings. Backlinks: Getting links from other reputable websites helps build your site’s authority. Social signals: Shares, likes, and mentions can indirectly affect your SEO. Brand mentions: Even without links, your brand being mentioned online builds trust. 3. Technical SEO This ensures that your site is properly crawled and indexed by search engines. Mobile-friendliness: Your site should look and work great on phones and tablets. Page speed: Fast-loading pages keep users happy and reduce bounce rates. Secure connection (HTTPS): Having an SSL certificate is a must for SEO and trust. Sitemaps and robots.txt: Help search engines crawl your site more efficiently. Keyword Research: The Foundation of SEO Before you optimize anything, you need to know what your audience is searching for. Use keyword research tools like: Google Keyword Planner Ubersuggest Ahrefs SEMrush AnswerThePublic Look for keywords with: Moderate to high search volume Low to medium competition Relevance to your content or niche Once you have your keywords, include them naturally in: Page titles Meta descriptions Headings (H1, H2, H3) The first 100 words of your content Image alt text Tip: Don’t overuse keywords—this is called keyword stuffing and it can hurt your rankings. Creating SEO-Friendly Content Content is still king in SEO, and quality content is what will keep users coming back. Tips for SEO-Optimized Content: Focus on user intent: What is the searcher really looking for? Write in natural, conversational language Use headings to break up content and improve readability Add images, infographics, or videos to enhance engagement Include internal links to related posts or pages Use external links to reputable sources for added value Long-form content (1000+ words) tends to perform better, but only if it’s relevant and informative. On-Page SEO Checklist Here’s a quick checklist you can follow for every post or page: ✅ Focus keyword included in title ✅ Meta description written and optimized ✅ Headings (H1, H2, H3) properly structured ✅ URL is short and keyword-rich ✅ Images include descriptive alt text ✅ Internal and external links added ✅ Mobile-responsive and fast-loading Link Building: Off-Page SEO in Action Backlinks—links from other websites to yours—are one of the most important ranking factors. Ways to Build Backlinks: Write guest posts for other blogs Create shareable content like guides, tools, or infographics Reach out to bloggers and ask for links List your site in relevant directories Create content worth linking to (statistics, original research, expert quotes) Remember: not all backlinks are created equal. A link from a high-authority site is worth much more than one from a spammy or irrelevant website. Technical SEO Tips Technical SEO may sound intimidating, but it doesn’t have to be. Here’s how to keep it simple: Use a responsive design so your site works well on all devices Optimize your images (compress them without losing quality) Install an SEO plugin like Yoast SEO or Rank Math Use Google Search Console to track performance and fix errors Submit an XML sitemap to help search engines index your pages If you’re using WordPress, many of these can be handled with just a few clicks. Local SEO (If You Have a Physical Business) If you run a local business, local SEO is essential. Create and optimize your Google Business Profile Use local keywords like “florist in Austin” Add NAP (Name, Address, Phone Number) to your site footer Collect reviews on Google and Yelp Embed a Google Map on your contact page Measuring SEO Success SEO isn’t a set-it-and-forget-it strategy. You need to track your progress and adjust. Use tools like: Google Analytics – Track visitors, bounce rate, and behavior Google Search Console – Monitor keyword rankings and fix issues Ahrefs / SEMrush – Advanced insights on traffic, keywords, and competitors Pay attention to: Organic traffic growth Keyword rankings Click-through rate (CTR) Bounce rate Conversion rate Final Thoughts: SEO is a Long-Term Game SEO isn’t about quick wins—it’s about building a strong, trustworthy online presence over time. Be consistent, create valuable content, optimize your site, and follow best practices. It may take weeks or months to see major results, but once you start ranking, the traffic can snowball—without you paying for ads. Ready to start optimizing your site?Pick one section from this guide—whether it’s keyword research, content, or link building—and take action today. And remember: in the world of SEO, the best time to start was yesterday. The next best time is now.